I just cannot think of a better month than the World Cup month... I assume that the 4 years frequency adds more anxiety to everybody who likes to watch soccer.
But in the US the sport it's still not as big as it should... we need timeouts, beer and popcorn instead of coffee, peanuts and bad calls by the refs ?
It's just a cultural difference, maybe... maybe the always-increasing latin population will push the sport as they have done with religion and consumer tendencies....
Soccer is and will be one of the most passionate, emotional and complete experiences and that's why no superbowl or playoff will ever match it. There is a Chilean journalist which comments at ESPN in spanish, he always starts the games saying something like: "welcome to 90 minutes of the most beautiful sport in the world" ... ditto
