17 October, 2010

Ebooks for the masses

 So...  everybody that loves to read loves books...  a chicken and egg kind of thing...
The question is how do they react when they receive an ebook reader ??
Well, my first view is that the love them !  it's impressive how the advantages of weight, cleanness (no mites as in old books)  and capabilities to increase or decrease the font size are the reasons that I hear the most...
The price war between Amazon and Barnes and Noble results were awesome for consumers, a decent reader for less than 150 USD is something that almost anybody can pay, and now it's just a matter of giving the writers the ability to reach their readers almost directly and voila ! a new successful business model brought to us by technology...
The coolest thing is that the impact is huge and positive for the readers...  
What's next ??

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